Design them right and outdoor signs will attract customers to the business in droves. By some estimates, exterior signs can increase the customer base by up to 50%! Signs are integral part of an effective marketing strategy, one that doesn’t just generate leads but also helps bolster the brand. From illuminated channel letters to post and pole signs, find out how custom outdoor signs can garner more for your business.
1. Positioning the brand
The perceived quality of exterior business signs speaks to prospective customers. People develop expectations of a business’s products and services based on its signage. Quality signage will build trust and drive traffic whereas generic looking signage can become a reason to ignore it.
2. Extension of the business
Out-of-home advertising is one of the most effective means of reaching people, which is why it is such a hard-fought battleground – think radio ads, TV commercials, print advertising and billboards. Outdoor signage is similarly an extension of the business and helps it reach an audience it would not otherwise have been able to. Creative signs and regular exposure are essential for building top of mind recall in customers too.
3. Stand out from competitors
The right exterior signs can help a business distinguish itself from its competitors. Signage like post and pole signs and hanging banners are excellent examples of signage that literally towers above competitors’ signs. Creative channel letters on the other hand help it stand out visually.
4. Attracting the impulse buyer
According to the U.S. Small Business Administration up to 45% of business sales come from impulse buys! It goes to show people are always on the lookout for something and businesses just need to give them a push in the right direction. Custom outdoor signs highlighting sales, products and compelling deals are a great way of attracting attention.
5. Market day and night
The importance of illuminated signs simply cannot be underestimated as they let businesses promote presence and offerings 24/7. Lighted signs can make the business something of a local landmark and make it more memorable for people in the community.
Types of Exterior Signs
There is a wide range of temporary and permanent custom outdoor signs to choose from. A business must focus on signage that suits its marketing budget and the space it has to advertise. Here are a few exterior business signs you should consider for your business.
- Storefront signs
- Monument signs
- Pole and post signs
- Pylon signs
- Channel and dimensional letters
- Digital signs
- Teardrop flags and banners
- Real estate signs
- Vehicle graphics
Affordable Outdoor Signage in Detroit
Detroit Signs & Graphics is one of the few full-service sign companies in the city. We help businesses, educational institutions, event organizers, banks, healthcare providers and marketing agencies take their outdoor marketing campaigns to the next level. Our team designs, builds and installs outdoor signs. Talk to a representative about your requirements.