Think branding and the mind immediately goes to dramatic advertising – like viral social posts, TV ad spots and influencer marketing. In fact, signage plays just as important a role in establishing brand identity. Interior business signs are an intimate visual touch point once clients and customers enter the premises. Unlike outdoor signs that build brand value, indoor signage has the potential to cement perceptions.
In this article we are looking at the critical role indoor signs play in elevating the holistic picture of what a brand represents. Here are five ways interior signs can elevate a brand:
- Creative showcase
- Attention to detail
- Brand pride
- Signage that meets industry expectations
- ADA compliance
Creative custom indoor signs such as wall murals, lobby signs, coordinated door signs and unique wayfinding signs are extremely eye-catching. Visitors will be enthralled not just by the signs themselves but by the effort the organization has put into showcasing its creativity. It helps build the perception that the business has really invested in itself and is cared for.
Attention to detail
People notice and appreciate the thought a business puts into its indoor signs. It conveys attention to detail and the brand comes to be associated with perfection in its work. In a retail and hospitality environment, thoughtfully designed interior signs help complete the customer journey and make every visit that bit more special.
People love to work with businesses that are proud of their brand and stand behind all that it stands for. An organization that appears to invest in its brand, especially through custom indoor signs, raises its credibility in the eyes of its customers. Blank walls and empty lobbies, on the other hand, are a sign of a fly-by-night business.
Signage that meets industry expectations
Clients and customers have certain expectations of a business to act its industry. What does that mean? Law firms and accountants are expected to come across as traditional and solid; creative businesses are expected to be vivacious and unorthodox; and tech companies are expected to look futuristic. Interior business signs can help live up to these expectations.
The Americans with Disabilities Act has helped make spaces across the country more accessible for the millions of visually impaired Americans. A business can really set itself apart with ADA-compliant signage. Make no mistake, clients and customers will notice if you have invested in ADA signs to make your premises more accessible and think more highly of you.
Types of interior signs
There are many different types of signs that can be installed in offices, classrooms, hospitals, banks, airports, warehouses, conference facilities and more. Here are some that you should consider for your premises.
- ADA signs
- Banners and posters
- Business directory signs
- Embedded LED signs
- Window graphics
- Wall murals
- Lobby signs
- Ceiling signs
- Door signs
- Wayfinding and directional signs
Creative indoor signage in Detroit
Talk to Detroit Signs & Graphics about signs for your premises. We can create attractive themed lobby and door signs, wall graphics and much more!