Truck Wraps – Your Gateway to Success

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Businesses always need to get creative with their marketing tactics to get ahead of competitors. While digital marketing has taken over the world by storm, some traditional methods are still effective in flourishing your business. According to the Arbitron National In-Car Study, the average American spends 15 hours each week inside a car. As a savvy entrepreneur, you can capitalize on this by bringing your advertisements to them while stuck in their vehicles. 

Truck wraps are fabricated from premium-quality and hardwearing vinyl. These transform regular trucks into mobile billboards that easily generate hundreds, if not thousands of impressions each day. 

Benefits of Custom Truck Wraps for Your Detroit-Based Business

  • Extended market reach: Vehicle wraps allow you to promote your company to consumers who are not exposed to your other marketing investments or those who don’t reside or work near your establishment. According to the OAAA, a single fleet wrap generates between 30,000 to 70,000 impressions in a day. If you invest in them, imagine how well your brand’s visibility will be within a year. It will improve your branding, competitive advantage, market coverage, among other things.
  • Boost brand retention: In a study by the RYP & Becker Group,  messages on these have a 97% recall rate compared to their counterparts which only have 19%. Based on the American Trucking Association’s research, 98% of the respondents claim to notice advertisements on trucks easily. Perception Research reveals that custom truck wraps generate 2.5 times more attention than regular billboards. All these numbers only mean one thing, that vinyl wraps are excellent investments for staying top-of-mind. With the help of a reputable sign company, you can make an impact in the streets of Detroit that will ultimately lead to an increase in your profit.
  • Affordability: According to the OAAA, vinyl truck wraps have the cheapest cost per thousand impressions, which is $ 0.77, compared to other marketing mediums. Moreover, you get to maximize your trucks’ daily trips since you simultaneously promote the company while performing regular tasks.
  • Long-term investment: When expertly fabricated and installed, vinyl truck wraps typically last within 10 to 15 years. These are also UV-resistant and water-resistant, allowing you to continuously reap the benefits of your investment for many years.
  • Influences purchase behavior: Based on research by the Arbitron National In-Car Study, the average American shopping or decision-making process occurs while in-transit from work to house. Thus, with your advertising wraps, you can ignite a feeling of need or want from them. In a lot of instances, this leads to immediate purchases as well.

Your Go-To Truck Wrap Company Detroit

Detroit MI Signs and Graphics is one of the top-rated suppliers of vinyl vehicle wraps in the area. Our commitment to the craft and customer satisfaction is just one of the qualities that make us superior to others in the industry. We also pride ourselves on having a team of highly talented and passionate individuals. Are you ready to turbocharge your marketing efforts? Call us today to get started on your truck wraps.

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