Few people will look at a truck or trailer and think “sleek lines.” And that’s the thing: trucks are large, slab-sided vehicles, which makes them ideal advertising platforms. In fact, with the large space available, trucks should be thought of as mobile billboards!
Truck vinyl wraps have been a mainstay on trucks rumbling up and down America’s highways for decades. Today, many intra-city trucks carry some form of advertising too. However, ever since the global pandemic has made traditional forms of advertising (like billboards and bus stop bulletins) less effective, business owners have been turning to truck wraps. After all, why pay someone else to carry your ad when you can display it rent-free? Keep reading to find out custom truck wraps are a great way to advertise for all types of businesses.
Whether you are advertising in downtown Detroit or out on the highway, renting billboard space does not come cheap. The most coveted spots can cost thousands of dollars every month alone. Truck wraps are one of the most cost-effective forms of advertising because there is no recurring charge for displaying an ad on your own vehicles. Wraps themselves are inexpensive to print and install (and can last years with a little care).
Effectiveness of truck vinyl wraps
How effective are custom truck wraps as advertising? According to 3M, an intra-city truck can generate up to 16 million impressions annually! Long-haul trucks with trailers offer similarly enormous reach. The American Trucking Associations reports that a billboard on a truck-trailer can yield 10 million impressions a year, which rises to 14 million if the wrap is reflective.
Advertise wherever you go
Vinyl wraps are ‘advertising on the move.’ Wraps allow businesses to make deliveries and house calls to showcase targeted messaging to a local audience. This makes wraps excellent high-impact local advertising. Businesses can offer much more meaningful promotions instead of having to promote a generic ‘Sale.’ That’s the kind of targeting that increases conversions from advertising.
Brand recognition drives purchase decisions. If people recognize a brand, they are more likely to trust it; therefore, more like to buy its products. It is said that a person will begin to recognize a brand after 6 or 7 impressions. Building that kind of awareness requires a concerted marketing strategy, of which vinyl wraps are a very important part. They let you ‘personalize’ your trucks subtly and highlight your brand before a familiar audience, cost-effectively.
The best truck vinyl wraps in Detroit
Detroit MI Signs & Graphics loves working with businesses for vinyl wraps for their trucks, trailers, vans, pickups, SUVs, and other vehicles. It’s a great opportunity to be creative and turn ‘just another vehicle’ into the talk of the city. Our designers help business owners find great designs for their vehicles. Whether you need a wrap for a single vehicle or a large fleet, speak to a representative today.