Detroit Signs And Graphics

Stunning Channel Letter Signs in Detroit

What Are Channel Letters?

Commonly used as exterior signage for restaurants, retail outlets, and businesses, channel letters are a close cousin of the dimensional letter sign. They are made with either aluminum or plastic housings that are shaped into letters but can also be customized to take on different shapes. They’re called “channels” because they can hold a series of LED light bulbs inside them. The sides of the cans are called “return” while the surface that observers see is called the “face.” The face is usually made of acrylic and can come in different colors to match your company’s color theme.

Advertise Your Brand 24/7 with LED Channel Letters

Before LED, there was neon. And for the longest time, businesses had to put up with regular maintenance and high energy costs. Today, thanks to the innovations in electroluminescence, businesses in Detroit can reap the benefits of custom channel letters and gain maximum exposure for their brand even at night.

In addition to illumination, these three-dimensional lighted letters are very effective in capturing your audience’s attention and establishing your brand’s credibility.

Choosing the Best Channel Letter Signage for Your Business

Lighted letters for outdoor signs are among the most potent tools in outdoor advertising and wayfinding. Light naturally catches attention, especially after sunset, making it easier for customers to find your location. However, not all businesses operate at night and get the maximum benefits of illuminated signage. If you are facing uncertainties, our friendly sign specialists at Detroit Signs & Graphics can definitely help you decide. Meanwhile, here are two of the most popular lighting options to choose from:

Backlit

Backlit channel letters, a.k.a. reverse channel letters or halo letters, display a solid face and are illuminated from behind. The open side of the housing faces the wall, allowing the light bulbs to reflect their light against it, creating a soft halo effect around each letter. These signs can be used outdoors but are best used indoors, especially if you are located inside a strip mall alongside other retail stores.

Front Lit

Front lit channel letters, on the other hand, have a closed aluminum back and side panels and a plastic face that is lit from the inside. These are the standard for channel letters, with faces that can come in different colors to complement your building design.

The Finest Sign Company in Michigan

Different businesses have different needs and no other sign company in Detroit understands this fact better like we do here Detroit Signs & Graphics. For this reason, our experienced sign makers always take the time to sincerely listen to your unique concerns and strive to give you customized signage solutions with creativity and expertise. Business owners in South East Michigan trust us to produce only the most outstanding products that meet and even exceed their expectations.

Call us today to speak with a lighted sign expert and book a complementary consultation.

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